STEPN Partners Adidas To Offer Digital Assets That Inspire A Healthier Lifestyle
Web3’s popular lifestyle app, STEPN, has announced its partnership with Adidas to launch a limited-edition NFT collection called STEPN x Adidas Genesis Sneakers.
The Solana-based collection features 1,000 unique items inspired by Adidas’ most iconic running silhouettes and will be available on STEPN’s sister NFT marketplace, MOOAR, starting Wednesday, April 17.
Moreover, this collection is the first of a series of co-branded activities between STEPN and Adidas over a year-long partnership that will see further NFT drops and physical wearable items.
STEPN Rolling On Successive Partnerships
STEPN has over 5 million registered users and attributes its success to its community-focused approach. The move-to-earn sector aims to make future technology accessible across generations while improving lives.
Notably, STEPN has collaborated with high-profile partners in the past, including DJ and music producer Steve Aoki, the Japanese animation series Ghost in the Shell, and soccer club Atlético de Madrid, to pave the way for “FitTech.”
Intending buyers can purchase the STEPN x Adidas Genesis Sneakers collections on the MOOAR marketplace using STEPN’s native GMT token at 10,000 GMT each. Distribution will happen via a two-phase raffle, with a full refund for those who don’t win.
Shiti Manghani, CEO of STEPN by FSL, says regarding the partnership cooperation “This collaboration between STEPN and Adidas underscores how powerful it is when you can move-and-earn in both the virtual and real world simultaneously.
Furthermore, such a physical and digital or ‘phygital’ partnership between the most widely used lifestyle app and a global brand like Adidas are now a reality indicates the direction lifestyle rewards are going, he stressed.
The first phase, which begins on April 17, will reserve 200 NFTs for the most loyal users, including holders of ‘ALTS by adidas’ NFTs and eligible members of the broader FSL community, such as users of STEPN, MOOAR, and blockchain game Gas Hero.
The second phase will be a public raffle sale, where the remaining 790 NFTs will be available from April 18 to April 21. Winners will be drawn every 24 hours, and they will be able to claim their prizes on the MOOAR marketplace. Each wallet will only receive one NFT to ensure fair distribution.