MTV is evolving from music videos to full-fledged metaverse entertainment as it plans to host a virtual performance by Snoop Dogg and Eminem as part of this year’s Video Music Awards.
The two artists will perform From the D 2 the LBC, nominated in the Best Hip-Hop category.
Artist Collaboration Highlights Peek Of Metaverse
Sunday night as part of the MTV Video Music Awards, highlighting the best songs, albums, and artists in the music industry every year. Viewership for the VMAs, which debuted in 1984, has been steadily declining.
While the show attracted a record 12.4 million viewers in 2012, according to Billboard, last year it failed to break 1 million viewers. The network appears to be banking on the rappers’ metaverse performance, the first collaboration between the two artists in more than 20 years.
Musical Awards on Metaverse
more than $500 million worth of Otherdeeds, or NFTs linked to virtual land within the metaverse platform, in an auction earlier this year. The virtual world centers around Yuga Labs’ portfolio of NFT collections, including its most famous, Bored Ape Yacht Club.
However, only Otherdeed land owners can currently join the platform’s demo. Handful believes it has the potential to attract a large audience because of the dedicated communities behind some NFT collections.
MTV has gone all in on the metaverse with the VMAs this year, adding an award for Best Metaverse Performance along with traditional categories such as Artist of the Year.
It also created its VMAs-themed metaverse for the virtual world game Roblox, especially for the event. Comprehensive with a digital red carpet, three music and dance games. There may be musical events slated for the metaverse.
