Binance Announces Partnership with Football Icon, Christiano Ronaldo, to Transform the NFT Marketplace
The world’s leading Blockchain Ecosystem and Digital Asset Exchange Company, Binance, recently announced a huge partnership deal with football star Christiano Ronaldo. The multi-year partnership with the Portuguese footballer aims to transform the NFT world for the platform and NFT enthusiasts.
Binance to Create Ronaldo’s NFT
Binance will create a series of the footballer’s NFT collections which will be for sale on the company’s platform and the first NFT collection will be released later this year.
Changpeng Zhao, the CEO and Founder of Binance commented on the partnership deal on how the football star is going to positively affect the NFT marketplace. He said that Christiano Ronaldo is one of the world’s best footballers and has transcended the sport to become an icon in multiple industries.
He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work. We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”
The partnership will also include Binance setting up a global campaign aimed at increasing the adoption of Web3 products. It wants to leverage Ronaldo’s popularity to introduce Ronaldo’s fans and even normal football fans to participate in the Web3 space.
Ronaldo has deservedly achieved and won so many awards in the world of football. He has attracted so many fans who refer to him as the ‘goat’ of football because of his outstanding performances. He has also gained many followers on his social media, with more than 500 million followers on Instagram and over 100 million on Twitter.
Recent Development In NFT
The potential of Web3 continues to increase and it is becoming more widely accepted as influencers continue to support its growth. The Solana Blockchain has benefited from the growth in the NFTs having recorded over $2 billion NFT volume sales on its blockchain platform.
As the Web3 world continues to develop. companies are also trying to publicize and take advantage of these innovations. Filecoin and Lockheed Martin recently announced a partnership to build a blockchain storage system in Space, the proposed development is currently ongoing.
This is not the first Web3 and Sports partnership, some crypto companies are already sponsoring sports clubs. This year, Lionel Messi also signed a $20 million partnership deal with a crypto company, Socios, becoming the fan token site’s global brand ambassador.
